PUSHING IT - PUSH TECHNOLOGY

Push technology refers to a method of delivering information or content from a server to a client device without the client explicitly requesting it. In this model, the server initiates the communication and "pushes" updates or notifications to the client. This approach contrasts with the traditional "pull" model where the client requests data from the server when needed. 

Alan Mariotti - Microsoft | Steve Balmer | Pinnacle Award


Push technology is widely used in various applications such as messaging services, social media notifications, and real-time data updates in financial markets and weather forecasts. It enables instant delivery of information, enhancing user engagement by ensuring that users receive timely updates without needing to actively seek them. Push technology has become increasingly essential in today's digital landscape, facilitating rapid communication and real-time information dissemination across diverse platforms and devices.